Kickdrum transformed Mapp’s business infrastructure by innovating the product offering and improving market positioning which resulted in lower operating costs, creating a more active sales pipeline, and ultimately increasing overall value for Mapp customers.

Increased scalability & reduced costs with the cloud

Kickdrum migrated Mapp’s infrastructure of specialized, high-volume systems and enormous databases from an on-premise data center to the AWS Cloud using AWS Snowball, Direct Connect, and Database Migration Service (DMS). Tight deadlines were met where misses had financial impact and the result was a more scalable and elastic infrastructure that has reduced operating cost by more than 50%, saving Mapp millions of dollars a year and bringing additional value to their customers. Even on peak times like Black Friday or Cyber Monday the infrastructure is now able to process digital messages (like emails or mobile push messages) faster than ever before.

Powerfully simple segmentation

Together with Mapp we developed a groundbreaking, blazing segmentation platform with a visual segment-definition tool designed for marketers, allowing them to define highly targeted customer segments without the need to learn SQL, Boolean logic, or other complex programming. The platform provides instant feedback about segment population and growth thanks to the fast querying capabilities of AWS Redshift. This new capability leapfrogged competitors, having a direct impact on sales and giving customers an unrivaled ease-of-use for doing complex segmentations faster and more targeted than before.

Exciting Innovations

Kickdrum translated marketers’ feedback into highly desired platform updates and then amplified the value by delivering an innovative user experience that better matched a digital marketers mental models and workflows. The result was renewed excitement and improved customer retention among Mapp’s existing customer base.