Rapid product innovation lowered costs by 58% and increased growth
Mapp Cloud generates actionable insights for brands to better engage with their customers and deliver more effective cross-channel marketing campaigns.
OPPORTUNITY
Kickdrum innovated the product offering and improved market positioning, resulting in lower operating costs, a more active sales pipeline, and better overall value for Mapp customers.
RESULTS
Increased scalability & reduced costs with the cloud
Kickdrum migrated Mapp’s infrastructure of specialized, high-volume systems and enormous databases from an on-premise data center to the AWS Cloud. We met tight deadlines, where misses had financial impact and the result was a more scalable and elastic infrastructure that has reduced operating cost by more than 50%, saving Mapp millions of dollars a year and bringing additional value to their customers.
Even on peak times like Black Friday or Cyber Monday the infrastructure is now able to process digital messages (like emails or mobile push messages) faster than ever before.
Powerfully simple segmentation
We developed a groundbreaking, blazing fast segmentation platform with a visual definition tool designed for marketers, allowing them to define highly targeted segments without the need to learn SQL, Boolean logic, or other complex programming. The platform provides instant feedback about population and growth.
This new capability leapfrogged competitors, and had a direct impact on sales, giving customers an unrivaled ease-of-use for doing complex segmentations faster and more targeted than before.
“Kickdrum’s team is world class - they delivered on several large and complex challenges that helped transform the value of our business and the excitement of our customers.”
- Mike Biwer, former Mapp CEO
